Why ODE Five decisions. One aperitif.

Why ODE

Five decisions.
One aperitif.

ODE is an aperitif made with Riesling, 18.5% ABV. With two parts tonic and lots of ice it becomes a spritz of around 6%. What makes it taste different came down to five decisions.

At a glance.

Riesling

from Rheinhessen, from winemaker Nico Espenschied.

18.5%

ABV in the bottle. In the glass with tonic, around 6%.

0

artificial flavourings, artificial colourings, added preservatives.

9.5 g

sugar per 100 ml in Ruby Wood. Bright Lemon: 13.6 g.

02

Real fruit, not artificial flavourings.

Lemon tastes the same almost everywhere, because almost everyone uses the same flavouring. Bright Lemon contains seven kinds of lemon, including Amalfi and bergamot. We extract every fruit, every root and every wood separately in the ODE/LAB in Berlin, exactly when its aroma is at its strongest.

Made in-house at the ODE/LAB Berlin
Made in-house at the ODE/LAB Berlin

04

Bitterness from roots. Not from the lab.

Aperitif was once a bitter drink. Today the bitterness mostly comes from a lab. Ours comes from roots and barks such as gentian and cinchona, each extracted separately. That's why Ruby Wood is bold, fruity and bitter without tasting artificial.

Short distances

What we do this way on purpose.

  • Beet sugar from Germany.

    Cane sugar from overseas was out of the question because of the transport distances.

  • Riesling from Rheinhessen.

    The essences are made in the ODE/LAB in Berlin.

  • Solid wood and cotton paper.

    The sphere is turned in Germany, and the label is printed on cotton paper.

Two designers, a kitchen table and 83 attempts.